On 4th February, eight Year 10 Business Studies students represented Tavistock College in the South West regional finals of the Coca Cola Real Business Challenge. The students made it through to the regional finals after developing a new juice brand for Coca Cola. Working with a Coca Cola mentor, the students designed an awareness campaign which included the use of social media, a bus stop poster and an app to promote and raise funds for the Special Olympics.
This allowed the students to use the business knowledge they had learnt in the classroom in a real word context. Whilst participating, the students demonstrated the ability to work as a team, meet deadlines and cope with huge amounts of pressure. Even though they were not successful in reaching the finals, they were a huge credit to the college and made their Business Studies teachers very proud!